The Brazilian Fair Trade Town: a pioneering experience in Poços de Caldas
Abstract
This article aims to analyze the implementation of the Fair Trade Town in Poços de Caldas, Brazil, in order to identify what are the main challenges in stimulating domestic consumption of Fair Trade products in a producing country. For this, the paper is organized into three parts: (i) emphasizes the recent insertion of Brazil in Fair Trade, (ii) discusses the implementation of the Fair Trade Town in Poços de Caldas, (iii) and presents some data, collected in interviews with local consumers, on the knowledge and consumption of Fair Trade products. Generally, the low-income of large portion of the population and the sharp social inequality are important limiting the spread of the consumption of Fair Trade products in developing countries like Brazil. However, cities like Poços de Caldas with strong tourist appeal and above the Brazilian average social indicators have great potential for this market growth. Nevertheless, the survey data shows that knowledge about the movement is still low, which requires greater public awareness campaign and dissemination of its principles.Downloads
References
Brasil, Presidencia de la República (2010). “Decreto nº 7.358”. Disponible en: http://www.planalto.gov.br/ccivil_03/_ato2007-2010/2010/decreto/d7358.htm. (Visitada el 10 de agosto de 2013).
Faces do Brasil (2013). “Comércio Justo no Brasil”. Disponible en: http://www.facesdobrasil.org.br . (Visitada el 10 de deciembre de 2013).
FLO (Fairtrade Internacional) (2013). “Annual Report 2012-2013 – Unlocking the Power”. Disponible en http://www.fairtrade.net/fileadmin/user_upload/content/2009/resources/2012-13_AnnualReport_FairtradeIntl_web.pdf (Visitada el 10 de agosto de 2013).
Flo-Cert (2015). “Fairtrade customer search”. Disponible en http://www.flocert.net/fairtrade-services/fairtrade-certification/fairtrade-customer-search (Visitada el 05 de febrero de 2015).
Fairtrade Foundation (2013). “Fair Trade Town: all you need to know”. Disponible en http://www.fairtradetowns.org/about/ (Visitada el 05 de de febrero de 2015).
IBGE (Instituto Brasileiro de Geografia e Estatística) (2010). “Censo Demográfico 2010”. Disponible en http://www.ibge.gov.br/home/estatistica/populacao/censo2010/ (Visitada el 05 de febrero de 2015).
IBGE (Instituto Brasileiro de Geografia e Estatística) (2006). “Censo Agropecuário 2006: resultados preliminares”. Rio de Janeiro: Ministério do Planejamento, Orçamento e Gestão; Instituto Brasileiro de Geografia e Estatística – IBGE.
Mascarenhas, Gilberto Carlos Cerqueira (2007). O movimento do comércio justo e solidário no Brasil: entre a solidariedade e o mercado. Tesis de Doctorado, Universidade Federal Rural do Rio de Janeiro, Brasil.
Oxfam Internacional (2002). “Pobreza em sua xícara: o que há por trás da crise do café”. Disponible en http://www.melles.com.br/site_novo/fpc/Material%20Oxfam%20e%20McKinsie/Pobreza%20em%20sua%20X%C3%ADcara%20-%20Oxfam.pdf (Visitada el 05 de diciembre de 2012).
Pedini, Sérgio (2011). Fair Trade: Alternativa ao mercado convencional de café e processos de empoderamento de cafeicultores familiares. Tesis de Doctorado, Universidade Federal de Lavras, Brasil.
Poços Comércio Justo (2014). “Poços de Caldas Cidade de Comércio Justo”. Disponible en http://www.pocoscomerciojusto.com.br/#!why_choose_us/cfvg (Visitada el 04 de diciembre de 2014).
Renard, Marie-Christine (2003). “Fair trade: quality markets and conventions”, Journal of rural estudies, No. 19, p. 87-96.
Souza, Maria Célia Martins de (2006). Cafés sustentáveis e denominação de origem: a certificação de qualidade na diferenciação de cafés orgânicos, sombreados e solidários. Tesis de Doctorado, Universidade de São Paulo, Brasil.
Talbot, John Michael (2004). Grounds for agreement: The political economy of the coffee commodity chain. Lanham, MD: Rowman and Littlefield Publishers, INC.
Taylor, Peter Leigh (2002). Poverty alleviation through participation in Fair Trade coffee networks; synthesis of case study research question findings. Informe del Community and Resource Development Program (The Ford Foundation), Colorado State University, Estados Unidos de América.
Uriarte, Alex (2002). Fair Trade: uma introdução e algumas reflexões. Ponencia presentada en el BSD Business Meet Social Development, abril, São Paulo, Brasil.
- Imagen 01 – Logo de la Ciudad del Comercio Justo de Poços de Caldas (Español (España))
- Imagen 02 A – Ciudad de Poços de Caldas, Brasil (Español (España))
- Imagen 02 B – Ciudad de Poços de Caldas, Brasil (Español (España))
- Imagen 02 C – Ciudad de Poços de Caldas, Brasil (Español (España))
- Mapa 01 – Localización del municipio de Poços de Caldas, Brasil (Español (España))
- Imagen 03 – Produtos Fair Trade en Poços de Caldas, Brasil. (Español (España))
Copyright (c) 2015 Marcela Barone, Samuel Frederico
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Eutopía, Revista de Desarrollo Económico Territorial, operates under Creative Commons Attribution-No Derivative Work 3.0 unported (CC BY-ND 3.0).
The authors who publish in Eutopía accept these terms:
You are free to share / copy and redistribute the material in any medium or format for any purpose, including commercial. Therefore, authors retain the copyright and cede to the journal the right of the first publication (CC by-ND 3.0), which allows third parties the redistribution, commercial or noncommercial, of what is published as long as the article circulates without changes.
The following conditions exist for the authors:
Recognition - you must recognize the authorship, provide a link to the license and indicate whether changes have been made. You can do this in any way reasonable, but not in a way that suggest that has the support of the licensor or receives it by the use he makes.
Without Derivative Work – If you remixed, transform or create a work from the original material, you cannot broadcast the modified material.
For more details, visit the page of Creative Commons (CC).
